Description

In business, your brand is everything. This panel discussion will dive into best practices when establishing your brand, how to work with a designer to achieve your vision, and creating your logo. Facilitated by the renowned marketing team at Works Design Group, this panel will include local business leaders who will discuss the importance of building a successful brand. This is your opportunity to learn from people who have been through the process and have established themselves as a force in the community.

The panel will include Mindi Beheydt, owner of Seneca Sunrise Coffee. If you’ve had a cup of coffee in Schuyler County, chances are high that the coffee beans were roasted by Seneca Sunrise, who have recently updated their logo and branding. Erin McMurrough, of Lakewood Vineyards is a creative behind some of Lakewood’s recent brand work. Lakewood has long been established as a leader in the New York wine scene and continuously introduces new products and designs. Rich Thiel, owner of Lucky Hare Brewing Co., has built one of the strongest brands in the Finger Lakes region. The hare silhouette is recognized across the region as a symbol of consistently delicious local beer. Learn from these leaders and more and build your brand the right way.